RESUME / ALYSSA SHAPPER

Brand strategy.
Marketing leadership.
Follow-through.

More than 12 years in behavioral healthcare, connecting brand, creative, referral development, and the systems that make performance visible.

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EXPERIENCE

FEBRUARY 2025–PRESENT

Chief Marketing Officer

Arista Recovery

Lead brand and demand generation, referral development, creative direction, and marketing operations across programs in Kansas and Ohio. Connect campaigns, community events, CRM, call tracking, and executive reporting.

JANUARY 2016–FEBRUARY 2025

National Director of Marketing

Banyan Treatment Centers

Supported expansion to nine brands, 18 facilities, and nine states. Led integrated marketing, agency relationships, creative production, media partnerships, and systems supporting marketing and admissions.

DECEMBER 2013–JANUARY 2016

Marketing Analyst & Business Development

The Treatment Center of the Palm Beaches

Built a foundation in marketing analysis, relationship development, and behavioral healthcare operations.

EDUCATION

Palm Beach State College

A.A., Business Marketing Management
2011–2015

CERTIFICATIONS & PLATFORMS

Google Digital Marketing · Facebook Marketing · HubSpot Marketing · Salesforce Administrator

Salesforce, Pardot, CallTrackingMetrics, Dazos, Webflow, and Power Automate.

THE NEXT STEP

Let’s connect.

For leadership conversations, consulting, speaking, or a new collaboration.

Let's talk

Brand strategy.Marketing leadership.Follow-through.